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This type of collaboration is what we can expect as country media coagulates into huge companies duking it out for your attention.

As Clear Channel was broadcasting the event through many radio stations and their iHeartRadio app, CMT.com was streaming the event online, and taping segments for future television programming. The festival was the first major event in the new country music partnership between Clear Channel and CMT in their bid to make a multi-platform country music media empire. Saturday night was Clear Channel Radio’s inaugural iHeartRadio Country Festival in Austin, TX at the Frank Erwin Center-a mid-sized arena that the University of Texas uses for baskeball games, and that serves as the city’s largest indoor concert venue.